Aldi launches icellage collection
7th March 2017
Famed for its high quality skincare products at a fraction of premium priced products, Aldi is set to launch the Lacura Icellage Collection – a limited edition, luxury anti-ageing skincare range for women aged 35-60.
The collection is made up of four products – a day cream, night cream, intensive serum and eye gel, each of which contains the powerful active ingredient, ‘PhytoCellTec nunatak’ which contains a new generation of stem cells derived from the alpine flower, Saponaria Pumila.
This strong flower, which grows on high mountains and has survived extreme Ice Age conditions over 10,000 years ago, penetrates deeper layers of the skin more effectively.
Lacura Icellage offers skin defence against environmental stress and counteracts the signs of ageing by improving skin fatigue, dullness and dryness which creates more resilient and younger looking skin.
Lacura Icellage Eye Gel
Dermatologically tested and suitable for all skin types, Lacura Icellage Eye Gel (£5.99 for 15ml) contains an innovative skin defence complex to improve skin suppleness, minimise wrinkles, intensively hydrate and provide a cooling effect.
Lacura Icellage Serum
Designed to deeply moisturise and smooth, the Lacura Icellage Serum (£6.99 for 30ml) minimises wrinkles.
Lacura Icellage Day and Night Cream
The perfect duo, Lacura Icellage Day Cream (£6.99 for 50ml) with SPF 20 and Lacura Icellage Night Cream (£6.99 for 50ml) work together to provide deep moisturisation and reduce wrinkles to create a fresh and radiant complexion.
“The Aldi Lacura range is already well-known for its high quality ingredients and this latest addition is no exception. The new Lacura Icellage range is perfect for customers looking for a superior skincare regime without the hefty price tag.”
Tony Baines Joint Managing Director of Corporate Buying at Aldi UK
Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK comments: “Following the overwhelming demand for the Lacura Caviar Collection, we are very excited to be launching Lacura Icellage; a premium quality skincare range that will be made available across all of our stores and online at aldi.co.uk.
Shoppers are encouraged to get their products online from 23rd March and in store from 30th March to avoid disappointment, because once they’re gone, they’re gone!
Aldi Lacura has received unprecedented success over the past couple of years, and has most recently scooped winner of the Best Own-Brand Range of the Year at the 2016 Beauty Awards for its Caviar Illumination Collection.