ExtraCare Charity Wins Communications Team of the Year

6th July 2016

ExtraCare’s Communications Team has won the Communications Team of the Year award at the Housing Heroes Awards, held last week in Manchester!

The awards, organised by housing magazine Inside Housing and the Chartered Institute of Housing, recognise work in the UK housing sector.

The award was accepted by Jon Cleaver, a journalist who has volunteered for the team for over 20 years, interviewing customers and liaising with the press.

ExtraCare Charity Wins Communications Team of the Year

Photo: SiRAstudio

Bournville Gardens Village

The team’s stand out work in the last 12 months was the communications strategy around the opening of Bournville Gardens Village in Birmingham. In addition to 95% reservations and a 2,290-household database, the strategy created a 12-month waiting list, enabled 75% of purchase residents to exchange contracts or move in within four weeks of opening and released 108 three to five-bedroom family homes back into the community.

Residents were linked up with a Birmingham University media graduate to make a short film about transformation in their lives as they moved to the village.

ExtraCare Charity Wins Communications Team of the Year

This was linked to an open week, including an on-site Housing LIN Conference, NHS and Local Authority professionals’ tour day and official opening. 2,100 stakeholders attended; 900 were community visitors responding to direct mail and social media campaigns.

The team persuaded ITV’s ‘Tonight’ programme to select village resident Margery Crampton to illustrate its pre-Christmas national feature on tackling isolation, seen by 1.9 million people.

ExtraCare’s Healthy Lifestyles Team was also shortlisted in the category of Support and Care Team of the Year. This team provides ExtraCare’s award-winning Well-being Service and Enriched Opportunities Programme.

ExtraCare Charity Wins Communications Team of the Year

Photo: SiRAstudio

ExtraCare in Salford

Based at 27 Briar Hill Way in Salford Shopping Centre, ExtraCare’s charity shop opened in 2012.

The Salford shop was the Trust’s 62nd opening. Money raised in the shops is used to support activities, health and wellbeing and community projects for ExtraCare’s residents, enabling them to enjoy active and independent lifestyles in their later years.


The shop is open seven days a week and is run predominately by volunteers. We recently hosted a Queen’s 90th Birthday event at the centre where £125 was raised for The ExtraCare Charitable Trust.

For more information about the ExtraCare charity visit their website.